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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Simon Property Group trims stake in Forever 21, Brooks Brothers brand-management firm Authentic

Retail Dive

The mall REIT is unwinding some of its investment into the retail business, which CEO David Simon has acknowledged is more volatile than real estate.

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New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

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Do you have real life talks with buyers and brand managers?

Shopper Intelligence

When we meet brand managers do we listen to what they are worried about? In our own meetings do we just “chat”? Or do we fling information at each other back and forth hoping we can “win” by more of our stuff sticking than theirs? It can be helpful to always be ready with “conversation starters”.

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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

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Express Launches Debt Restructuring Effort in Bid to Avoid Bankruptcy

Retail TouchPoints

The company had hoped that its partnership with brand management firm WHP Global would help in this regard. The company’s total debt at the end of the third quarter was $274.7

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