Talking Retail Grocery and product news for independent retailers
The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch.
Joshua Collier, brand manager at Mondelēz International, said: “Hazelnut ranked in the top tier of flavour combinations with consumers in relation to Wispa, so we are confident that this new bar will help retailers offer something new to confectionery shoppers to drive sales this year.”
Brand owner Mondelēz International said Wispa is the third biggest brand within the Cadbury portfolio after Cadbury Dairy Milk and Cadbury Twirl.
It said Wispa Gold has grown by 23.5% over the last year, “highlighting just how popular this variant is with shoppers”.
Hazelnut is the second biggest flavour in chocolate and is growing at 13%, meaning this new bar is “set to be a hit with confectionery consumers everywhere”.
