Cono Sur highlights sustainability efforts with digital campaign

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Chilean wine brand Cono Sur has kicked-off a digital campaign focusing on its sustainability credentials.

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The campaign is launching tomorrow across YouTube, supported by follow-up adverts on Facebook and Instagram.

It is expected to reach 3.4 million wine drinkers over an eight-week period.

Cono Sur senior brand manager Heather Jones said: “We know from research that the stories about how we care for our vineyard resonate strongly with consumers, and there is a desire to find out more. We hope viewers will find it a fun and engaging way to understand some of the great sustainable practices that go on in our vineyards.”

A recent study from Kantar has found that during the pandemic, consumers have become increasingly conscious about their impact on the environment.

The brand said the digital campaign will target this growing number of consumers who have an interest in sustainable products.

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