Rado, the high-end Swiss watch brand, has launched its first UK boutique in Merry Hill, adjacent to the existing Ernest Jones store. The opening of the boutique is the result of a longstanding and successful partnership between Rado and Ernest Jones, and the 32.5 square foot space allows Rado to offer customers the full 360-degree experience. Inside the boutique, customers will be able to enjoy a serene atmosphere surrounded by opulent materials, providing a truly unique shopping experience.
Neil Old, Managing Director of Signet Jewellers UK and Ireland, spoke about the new boutique opening, stating, “We are extremely proud of our valued partnership with Rado, which spans over three decades. As one of Rado’s key retail partners in the UK, we are thrilled to enhance our relationship further by creating an exciting customer experience that combines our trusted retail expertise with the strength of the Rado brand.”
The boutique officially opened its doors on 11th February, with a ribbon-cutting ceremony taking place on 14th February. Rado’s signature collections will be on display, as well as some boutique-exclusive pieces.
Adrian Bosshard, Rado CEO, expressed his enthusiasm for the new boutique, saying, “As the Master of Materials, Rado is delighted to offer our customers a premium retail experience that truly showcases the essence of the Rado brand. We are confident that Rado and Ernest Jones customers will be thrilled to discover our unique products in such an inviting and luxurious environment.”
