Health and Beauty retailer, Superdrug, opened its doors to their tenth store in Ireland on Thursday, 3rd August, in Dundrum Town Centre. The opening created 40 new jobs in the new 3,760 sq. ft store and offered customers access to the latest health and beauty products, everyday toiletries, beauty treatments, and luxury fragrances.
Customers were introduced to a wide range of items, including Superdrug’s own-brand cosmetics range Studio London, as well as other top-selling ranges like B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant. With a competitive array of exclusive beauty and personal care brands, beauty enthusiasts had access to brands like Relove by Revolution and MUA, and trending brands such as Bourjois and 3INA. Shoppers also found a fragrance counter with promotions on perfumes and aftershaves by premium brands like YSL, Viktor & Rolf, Giorgio Armani, Prada, and Valentino.
The store features a Beauty Studio area where customers accessed professional treatments at reasonable prices. Within the Beauty Studio, services included eyebrow and lashes, piercing, and nail treatments.
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Shoppers also had the opportunity to sign up for Superdrug’s Health & Beautycard, collecting points to use on future purchases. Exclusive offers were available for cardholders, including reduced member prices, bonus point offers, birthday treats, and the option to pay with points.
Nigel Duxbury, Property Director at Superdrug, stated, “We were so pleased to announce the opening of our tenth store in Ireland. The new store in Dundrum Town Centre, Dublin, let us continue to grow Superdrug’s presence in Ireland. With a variety of popular health and beauty brands, a luxury fragrance counter, and a professional Beauty Studio, we were confident that our local customers would love and welcome the new store.”
Don Nugent, Centre Director at Dundrum Town Centre, expressed, “We were thrilled to welcome the awaited Superdrug store to Dundrum Town Centre. We knew the Centre’s visitors would be excited by the vast range of health and beauty brands available. This was a thrilling addition to the extensive options in Dundrum Town Centre, enhancing its unique mix of Irish and international brands.”
