Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
That year Nike launched its Consumer Direct Offence , an initiative “fueled by Nike’s Triple Double strategy: 2X Innovation, 2X Speed and 2X Direct connections with consumers.” One of the strategic moves Nike made to provide more direct connections with consumers was to rationalize its wholesale business.
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