Retail Next
JANUARY 10, 2020
Key performance metrics conversion, ATV and shopper yield all posted their highs early in the month, and then followed up with their lows at the end of the month. “Super Saturday,” December 21 was poised to the be month’s big day, and it came through, easily leading the month in sales and shopper traffic.
V Count
MARCH 25, 2021
Store Operations & Staffing Analyzing traffic data enables the store operations team to optimize staffing according to peak and slow hours to create optimal customer experiences and increase conversions and sales. And what can they hope to gain from it?
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Retail Next
JULY 16, 2020
Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic).
Retail Next
AUGUST 12, 2020
Traffic trends for open stores have been relatively flat since the end of June, -42% to LY. Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY.
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