URBN, the parent company of retailers including Urban Outfitters, Anthropologie and Free People, is partnering with enterprise AI software platform provider o9 Solutions to power its digital transformation journey with a next-generation merchandise planning solution. URBN will deploy o9’s AI-powered Merchandise Financial Planning, Assortment Planning, Demand Planning, Allocation and Replenishment capabilities to optimize decision-making and profitability.
URBN is aiming to help its banners quickly adapt to trends, seasonality, stock positions, promotions and unique demand drivers. URBN expects to gain capabilities including:
- Determining the optimal product mix across channels, regions and stores;
- Integrating predictive analytics, assumptions visibility and collaboration; and
- Utilizing advanced allocation and replenishment optimization techniques to proactively position inventory to meet consumer demand.
“To position URBN for long-term sustainable and profitable growth, we embarked on an extensive review of the retail software market to digitally transform our end-to-end merchandising strategy,” said Rob Frieman, CIO at URBN in a statement. “We look forward to working with o9’s superior technology and highly knowledgeable and experienced team to ensure we continue to meet the demand of our customers and grow market share across all of our brands.”
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