Liverpool FC has opened a new retail outlet in Dublin’s bustling city centre, enhancing the shopping experience for fans with a fresh and expansive store at the ILAC Centre. This significant event was celebrated with Gary McAllister, who joined in the festivities before the team’s Europa League match against Sparta Prague.
The ILAC Centre, a longstanding hub for LFC Retail, now boasts a significantly larger space. Echoing the design ethos of the recently opened Swords Pavilion store, it features an interior inspired by Liverpool’s rich architectural heritage, incorporating metal and brick elements. This initiative is part of a global strategy to revamp Liverpool FC’s retail presence, informed by fan feedback emphasizing the need for clearer product signposting, upgraded changing rooms, and more accessible store layouts.
Mike Cox, Senior Vice President for Merchandising at Liverpool FC, expressed enthusiasm about the new development, highlighting the importance of refreshing the fan’s shopping experience. “We’ve been located in the ILAC Centre for a decade now and it’s time to give the fans a new and improved shopping experience. The store is 40% bigger and reflects the new branding we’re rolling out globally,” Cox stated, underscoring the commitment to Liverpool’s supporters in Ireland and the introduction of a second store in the country within a few months.
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The expansion has led to the creation of three new jobs, supplementing the existing 11 roles, illustrating the club’s dedication to its Irish fanbase through direct engagement and employment opportunities. The Dublin store will offer an extensive range of official LFC merchandise, including the LFC Nike Kit, Training & Lifestyle collections, and exclusive LFC label products. Fans have the unique opportunity to personalize jerseys in-store, featuring names from the current LFC men’s and women’s squads or customizing with their own. The store will also have the new Liverpool FC x LeBron collection which also launched this week.
With the opening of the Dublin outlet, Liverpool FC now operates seven permanent stores in the UK and Ireland, part of a wider network of 16 global locations.
