Fashion retailer Brandbank Group has opened new stores at Chadstone Shopping Centre in Melbourne for its Allkinds, Kikki.K and Fine-Day brands.

The shops take the company’s store count at the centre to five, occupying more than 1300sqm of net lettable area.

“We proudly brought three new stores, each with its own distinct personality, to Chadstone. Our combination of traditional retail and in-centre retail activations engaged and delighted customers,” said Denise Haughey, retail director at Brandbank Group.

Earlier, Brandbank Group opened a Seed Heritage flagship store and relaunched contemporary fashion brand Unison at Chadstone Shopping Centre.

“As a house of fashion and lifestyle brands, we are strategically targeting larger sites in various locations to better serve our growing customer base,” said Danny Hammerschlag, director at Brandbank Group.

Meanwhile, the company is set to open stores for five brands at Canberra Centre starting in December, including a 900sqm Seed Heritage store.