Teen fashion brand Pavement has exclusively relaunched at Big W stores across Australia as it seeks to provide budget-friendly clothing options to the youth market.

“We are thrilled to reintroduce Pavement to the Australian market, especially during these challenging times. Our brand’s ethos revolves around providing our young people with clothing that empowers them to showcase their personalities,” said Brooke Norton, divisional general manager at Designworks, the new owner of Pavement.

In 2020, Pavement entered voluntary administration as it struggled with the impacts of the Covid-19 pandemic.

“With our exclusive partnership with BIG W, we’re ensuring that style-conscious teenagers across the nation can access on-trend and affordable outfits that reflect their individuality,” said Norton.

Pavement collaborated with gymnast and actress Jada-lee Henry for a brand campaign.

“Big W is thrilled to be partnering exclusively with Pavement for its comeback into the Australian market. We know Aussie families are constantly looking for affordable, quality fashion pieces and BIG W is excited to expand our clothing offering to meet these needs,” said Lowri Breed, head of commercial at Big W.