Photo by Soheb Zaidi on Unsplash
Tiger Woods Unveils Sun Day Red Apparel Line
February 13, 2024
Last month, Tiger Woods announced on social media that he was ending his partnership with Nike after 27 years. Now he is beginning a new partnership.
In May, he will launch a sportswear apparel line named Sun Day Red. On Feb. 12, Woods announced an extended partnership with TaylorMade Golf to launch the lifestyle brand. The message came via X.
A description of the brand’s vision was posted in a caption to an accompanying video of Woods playing golf. It promises consumers “passion.”
“It started with a passion,” the caption reads. “The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.”
The Associated Press quoted Woods at a press conference announcing the brand. He said it was “the right time in my life” to start it and explained that the move was “transitional,” and he was no longer a kid.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
— Tiger Woods (@TigerWoods) February 13, 2024
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci
Sun Day Red’s logo features a tiger springing into action adorned with 15 stripes. The design represents each of Woods’ 15 major titles thus far. The name refers to the color Woods has worn on Sundays his entire career. The website says the athlete’s Thai-born mother, Kultida, told him it was his power color. Once he started winning while wearing it, the color became a mainstay in his wardrobe.
Woods said during his press conference that he learned so much about apparel and footwear through his years as a pro golf legend. He kept those secrets to himself until the launch of Sun Day Red, and how he is “ready to share those secrets with the world.”
The golf legend’s new brand comes one month after Woods and Nike announced the end of their 27-year collaboration. On Instagram, Nike bid farewell to Woods, saying, “It was a hell of a round, Tiger.”
TaylorMade Golf plans to launch its first apparel line for men online in the United States and Canada on May 1, between the Masters and the PGA Championship. The brand carries the “legacy of a champion” at its helm.
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