Retail TouchPoints
SEPTEMBER 20, 2021
While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s
Inside Retail
APRIL 9, 2024
“It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” Similar penalties were recently given to multiple retailers including Outdoor Supacentre and Kmart.
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Retail TouchPoints
OCTOBER 27, 2023
Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.
Retail Times
APRIL 6, 2023
Outdoor retailer, GO Outdoors, has unveiled a new television advert and multi-channel campaign, encouraging their customers to ‘Discover Freedom’. The campaign, created by advertising agency driven, highlights the brand’s new focus on spending time outdoors to liberate yourself from the everyday grind.
A1 Retail
SEPTEMBER 20, 2023
Aside from an advertisement, organisations can also utilise this space to demonstrate their sustainability leadership and corporate values. Optimise for outdoors Digital signage provides a significantly enhanced customer experience when compared to the traditional static image.
Inside Retail
SEPTEMBER 26, 2022
Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. Going global.
Retail TouchPoints
SEPTEMBER 5, 2022
Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.
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