Target Australia’s new plan to appeal to everyday mums and dads

Target Australia has launched the second campaign under its new ‘that’s Target’ tagline, as it continues to invest in its brand turnaround. Called Life Tested, the new campaign aims to appeal to young families with a series of TV commercials that show relatable moments from everyday life and highlight the quality and durability of Target products.  We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going for

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now