Tennent’s celebrates summer of football with new campaign

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Lager brand Tennent’s is kicking off a “Made For This” campaign ahead of a return to “major” men’s football finals.

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The campaign includes a short film starring Scottish football star Ryan Christie, as well as outdoor advertising across Scotland throughout the summer.

More than one million promotional packs of Tennent’s Lager will be available in participating retailers nationwide, with 4,500 prizes up for grabs including personalised Tennent’s football tops, mini footballs, captain’s armbands and vouchers for the Tennent’s online store.

Cameron Matthews, Tennent’s senior brand manager, said: “We are renowned around the world for what we bring to major tournaments, and this summer we’re ready to show everyone that we are made for this.

“This campaign is a recognition of the scale of the occasion in front of us, and a celebration that as a nation we are ready to return to the international stage.”

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