Hy-Vee Launches RedMedia Omnichannel Retail Media Network
September 22, 2023
Hy-Vee has unveiled its full-scale retail media network, Hy-Vee RedMedia, aiming to connect brands directly with its customer base across online and in-store platforms. This network, showcased at the Groceryshop 2023 conference, blends first-party customer data with insights from leading advertising firms for more targeted marketing. The company, operating across various industries, believes its diverse portfolio offers richer customer insights, enabling more personalized messages for marketers.
Recent News
New Starbucks Artist Collaboration Merch Announced
Inspired by personal experiences and cultural heritage, artist Monyee Chau brings forth a collection under the Starbucks Artist Collaboration Series set to debut this summer.
FDA Says Eating Yogurt May Help With One Common Disease
The Food and Drug Administration claims that yogurt could help with one common disease, but there’s a catch as to not mislead consumers.
Climeworks Unveils ‘World’s Largest’ Carbon Capture Plant
Amidst the global climate crisis, a groundbreaking solution emerges: the inauguration of the world’s largest carbon capture plant, “Mammoth,” in Iceland. Developed by Climeworks, this plant marks a significant stride in the pursuit of curbing planet-heating emissions.
Palmer Candy Company Recalls 29 Products for Possible Salmonella Contamination
The Food and Drug Administration (FDA) has recalled 29 of Palmer Candy Company’s white-coated confectionary items because of the potential for salmonella contamination.