Advertisers have abandoned Twitter in big numbers

February 14, 2023

CNN

More than 62 percent of Twitter’s top advertisers as of September were no longer on the social media site by January, according to data from Pathmatics by Sensor Tower. Major brands including Coca-Cola, Unilever, Jeep, Wells Fargo and Merck are among the companies that refrained from advertising on Twitter in January.

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