L.L.Bean will open four new stores this fall, two in Massachusetts and two in Quebec, along with a French-language ecommerce site to support its Canadian stores. The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. wholesale accounts, along with 10 independent specialty retailers in the southeastern U.S. The combined effort will make L.L.Bean products available in more than 70 new storefronts in addition to ecommerce platforms.
“Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement. “We’re grateful to be in a position to expand our retail presence and build new wholesale relationships in order to serve more customers.”
This omnichannel expansion comes on the heels of a strong fiscal 2022, with the retailer reporting $1.8 billion in revenues. L.L.Bean is not a publicly traded company, so more detailed financial results are unavailable.
The retailer also recently opened its new headquarters in Freeport, Maine, a 390,000-square-foot campus designed to “inspire employee collaboration and promote wellbeing through a connection to nature,” according to a company press release.
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