Design4Retail has been commissioned by film and event production service company, Beautiful Productions, to deliver an awe-inspiring, stand-alone Christmas window display for Victoria Leeds Shopping Centre.
Located in the beautiful Victoria Quarter – a historically-rich shopping district adorned with high-end boutiques – the big reveal of this magical Christmas activation on the 19th of November marked the first of a new tradition for the shopping centre of a Christmas window unveiling ceremony that children and adults of Leeds can look forward to year on year!
Responding to the brief, the design agency put forward three creative directions – “Little Big Christmas”, “Snowglobe”, and “The Festive Feast” – that would engage and excite, present a visual spectacle, and be both locally and colloquially relevant.
The client expressed a preference for “Little Big Christmas” where the display would contain miniature models of iconic Leeds’ buildings in which you can peep inside the windows to see human silhouettes indulging in decadent Christmas celebrations. D4R further refined the concept to include explorable moments that both children and adults can discover, from animal-themed vignettes set in underground burrows and a festive train that travels through the playful presentation of recognisable architecture.
