Amazon To Roll Out Ads on Prime Video in 2024
September 25, 2023
Amazon’s Prime Video will introduce ads and a higher-priced ad-free tier in 2024, targeting markets including the U.S., UK, Germany, and Canada initially, followed by other countries later in the year. The ad-free tier will cost an additional $2.99 per month in the U.S. Growth in subscriber numbers for ad-supported plans has been slow, prompting platforms like Netflix and Disney to reevaluate pricing and offerings to incentivize ad-supported subscriptions.
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