The best businesses explore every advertising opportunity they can find. An open mind is integral here.
In the grand scheme of things, podcasts are quite a new medium. If you’re unfamiliar with them, they’re rather like a radio show, but they feature self-contained episodes and typically aren’t recorded live. They usually have a host or two, and they’ll invite guests on to discuss different topics.
Firms that favour classic forms of advertising might be hesitant to give podcasts a go. So, if you’re on the fence, we’ve provided a quick explanation of what podcast advertising can do, why it’s so effective, and why you should perhaps consider changing your mind.
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It’s Quite Easy
Some marketing channels are notoriously difficult to deal with. There can be many moving parts to them, negotiations, and huge amounts of money and resources consumed.
By comparison, podcast advertising is perhaps more straightforward than that. The podcast hosts can read out your advertisement, or you can visit a studio and put something together with a voice actor in a matter of moments. There isn’t an endless series of budgeting and logistics to contend with, especially if you have quality support too.
You can also get in touch with Monster Digital. They are experts in podcast advertising that will help you with what you’re setting out to achieve here. Monster Digital have a network of contacts to draw on, can advise you on host advertising and sponsorship, and can help you target the demographics you’re hoping to appeal to.
Podcasts Cover Various Topics
In the podcast space, there’s something for everyone. Your business may have adopted a similar mindset too, which can be the basis of a perfect match here!
For instance, one look at GQ’s recommended podcasts can tell you everything you need to know here. Entertainment, sports, obscure history, literature, politics – it’s all covered here by various people. Consequently, regardless of the sector your firm operates within, it should be easy to find a podcast that speaks your language.
Radio draws in a lot of listeners, but they won’t all be equally invested in the programme. Podcasts are different. They attract a lot of interest, but it’s often focused, with listeners keyed into the podcast’s topics and presenters. There’s heightened interest, which means a well-placed advertisement won’t be skipped over or ignored – it’ll be fully relevant to the listener’s needs.
The Medium is Becoming More Popular
Everything we’ve explained so far leads to one unavoidable conclusion; podcasts are about to get extremely popular. Any company that ignores that fact risks doing so at its peril.
After all, a recent YouGov survey showed that podcast listening was set to grow in 2023, and it’s safe to make the same assumptions for subsequent years too. Listeners become very attached to the medium and can access it on platforms like Spotify, iTunes, and several other popular online platforms. Put simply, the podcast is here to stay.
Firms have to adapt as consumer interests shift. It’s true for the products and services they develop, the eco-friendly policies they adopt, and of course, how they advertise. Your company has to go where the people are, and to put it bluntly, the people are increasingly enjoying the podcast space!
