A Blockbuster-Era Video Law Is Being Used To Ding Big-Name Brands Like General Mills, Geico, and Chick-fil-A With Privacy Lawsuits
September 8, 2023
Companies including General Mills, Chick-fil-A, and Geico are facing lawsuits under the 1988 Video Privacy Protection Act (VPPA) for allegedly passing personal information about video viewers to third parties through tracking technologies like Meta’s Pixel or Google Analytics. VPPA cases have traditionally targeted video rental providers, but now advertisers hosting marketing videos on their websites are under scrutiny. While some early cases have been dismissed, the threat of VPPA lawsuits remains, with at least 70 class action suits filed in the past year, and experts recommend securing user consent and reconfiguring tracking technologies as precautions.
Recent News
ALDI Is Cutting Prices on More Than 250 Items To Combat Inflation
After a period of expansion, ALDI has pledged to help inflation-weary consumers.
Novavax Partners With Sanofi To Commercialize COVID-19 Vaccine
Novavax and Sanofi are teaming up to commercialize the vaccine that helps prevent COVID-19.
Planet Fitness Increases Membership Prices After Nearly 3 Decades
Despite there being a growing amount of cost-conscious consumers, Planet Fitness is raising its base membership fee for new customers for the first time since 1998.
Dorsey Bows Out of Bluesky Due to Fears It’s Turning Into Twitter 2.0
Twitter co-founder Jack Dorsey has exited Bluesky as he said it was “literally repeating all the mistakes [Twitter] made as a company.”