national cookie day

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Celebrating National Cookie Day: History & Promotions

December 4, 2023

Dec. 4 is National Cookie Day, an unforgettable event for any cookie enthusiast. To truly appreciate this celebration, it’s worthwhile to delve into the history of cookies and explore some of the exciting deals on offer.

History of the Cookie

The first iteration of the basic cookie appeared in Persia in the seventh century AD, a modest combination of flour and sugar. Cookies have come a long way from there, evolving into a diverse range of recipes and flavors while becoming a mainstay of American desserts and snacks.

The cookie industry carved a $10 billion niche for itself in 2022, demonstrating the growing popularity and consistent performance of these sweet treats.

America’s Favorite Cookie

Even though the U.S. has no official national cookie, the American palate has a clear favorite — the timeless classic, the chocolate chip cookie. Interestingly, this specific popularity has led to its own separate National Chocolate Chip Day. Numerous polls, including a recent one from Crumbl Cookies by One Poll, reinforce this crowd favorite. Here’s how the cookies crumbled in the ranking:

  • Chocolate chip won the hearts of 62% of respondents.
  • Peanut butter cookies were the next runner-up.
  • Brownie or double chocolate cookies followed closely behind in third place.
  • White chocolate chip macadamia and oatmeal raisin cookies also made the cut.

Enjoy National Cookie Day With These Deals and Freebies

Several businesses have geared up to make National Cookie Day even sweeter with a plethora of deals and freebies, including:

  • Subway is turning into “Cookieway,” giving away a free footlong chocolate chip cookie with any 12-inch sandwich purchase from selected stores between 1 and 6 p.m. Rewards members get a bonus free cookie with any 6-inch or 12-inch sandwich purchase.
  • Insomnia Cookies is providing a free cookie or a $1 deluxe cookie to app users. Furthermore, rewards members can double their cookies for in-store or online orders, while CookieMagic members can earn six free cookies by showing their membership.
  • Nestle Tollhouse is hosting a lucky draw for free cookie shot glass-making kits.
  • REAL Cookies, an alternative cookie company, is giving a 20% discount on online orders from Dec. 4 to 12.
  • Circle K rewards its app users with a free freshly baked cookie.
  • Jimmy Johns is handing out free cookies to Freaky Fast Rewards members on Dec. 4, while supplies last.

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