Meta To Broaden AI Image Generation Options for Ads

Meta Platforms, the parent company of Facebook and Instagram, announced on Tuesday that it is expanding its lineup of generative AI advertising products. These new options will automatically generate variations of images and add text overlays to them.

At a press conference, executives stated that the tool will be released in a trial version without the watermarks that Meta applies to all images generated by its user-facing Meta AI assistant. This assistant has been promoted as a crucial safety feature by the social media company.

Meta’s head of monetization, John Hegeman, said that the company is still ironing out the specifics of how ad labeling will operate. They intend to publish guidelines by the time the tool is launched worldwide, which is anticipated to be around year-end.

This move is part of Meta’s billion-dollar investment in advancing its generative AI models. The company is showcasing the advantages of automating creative elements in advertising campaigns, emphasizing improved efficiency and effectiveness for advertisers.

Google is also expanding its AI tools for ads, sharing in February that advertisements produced with its tools will be marked with the SynthID watermarking technology, developed by its AI research lab DeepMind.

Meta’s image generation tool allows advertisers to upload product images and create alternate versions of those images, such as adjusting product orientations or showcasing them in various settings with people using them.

The social media giant is enhancing its text-generation capabilities for headlines and key selling points, and it is also incorporating the functionality to overlay text straight onto generated images.

Meta said it will integrate a feature for advertisers to input text prompts that can be used to tailor the image variations in the next few months.

Similar to previous generative AI tools, advertisers operating campaigns in regulated industries such as politics will be prohibited from using these products.

Advertisers have swiftly adopted AI advertising tools that automate the placement of their campaigns in front of a range of users. However, they have overall been more cautious about the more recent generative AI tools.

Certain brands have shown concern about how tech companies will utilize images they upload to enhance their models. They are cautious about the possibility of their logos or other intellectual property appearing in generated images created by others.