“Fed up with being sold to”:  Why influencers are coming under scrutiny

The ACCC are targeting deceptive social media influencers. Bigstock
The ACCC are targeting deceptive social media influencers. Bigstock
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch. It will also c

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