US fashion brand LoveShackFancy is to open its first European store in London’s Notting Hill.
Founded by former Cosmopolitan fashion editor, Rebecca Hessel Cohen, in 2013, LoveShackFancy is a vintage-inspired clothing brand. The brand already has 15 stores, but the opening of its London store will be its first expansion outside North America. Advised by Bruce Gillingham Pollard, it has acquired 192 Westbourne Grove W11.
After designing the bridesmaid dresses for her own wedding and inspired by her mother — “the original LoveShackFancy muse” – Hessel Cohen quickly evolved the brand into a collection of silk dresses. The line now includes accessories, girls, swim, sleepwear, bridal and home. It has more than 840,000 Instagram followers and has generated over 81m views on TikTok.
Jamie Orme of Bruce Gillingham Pollard comments: “LoveShackFancy is such an exciting brand that we believe will fit excellently into Notting Hill retail scene, and their commitment to reducing their environmental impact will also resonate with socially-conscious shoppers”.
