Peloton seeks a return to profitability with rebrand and membership drive

Peloton is one of several brands that has experienced a boom-and-bust cycle over the last few years. At the height of the pandemic, the company was thriving, with a stock price hovering around the US$170 mark and a market cap of around $50 billion. But in 2022, the company let go of 5,000 employees and earlier this year, it recalled its original exercise bike and treadmill. Its latest SEC filing showed a $275.9 million loss in the most recent quarter, which was an improvement on the $757.1 milli

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