Inside Retail

DECEMBER 4, 2024

The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style. It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I I think not.”

Fashion

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.

Promotions

A1 Retail

APRIL 23, 2021

Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience. Shopify’s 2021 Future of Commerce report found that 54% of younger consumers globally discover brands via social media.

Social Commerce

Retail Assist

JANUARY 12, 2023

Whilst the market might look pretty damp heading into this year, there are plenty of opportunities to reach new audiences within your target market and optimise sales activity, fuelling crucial growth. 82% of UK businesses are targeting significant growth in 2023 despite economic factors. Social Commerce.

Retail Trends

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer