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Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings

Retail TouchPoints

Signet expects to benefit from Diamonds Direct’s bridal offerings and high-touch shopping experience, which has made it a destination for younger, luxury-oriented bridal shoppers. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos. “I

Jewelry 264
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You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Retailers already are using data to streamline operations and better target marketing initiatives. of the category. Data Shows Us the Way.

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Leveling Up: How Gaming is Changing the Face of Retail

Retail TouchPoints

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Explosive sales growth.

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

A 2018 report conducted by AIR, a behavioral and social science research and evaluation organisation, revealed that the total after-tax disposable income for working-age people with disabilities is about $753 billion (US$490 billion), with discretionary income of around $32 billion (US$21 billion).

Fashion 130
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8 Ways Demographic Analysis Solutions Benefit Your Business

V Count

Men and women have different shopping preferences, and different strategies are needed to attract them into your store. A middle-aged woman, for example, will have a different in-store shopping behavior from a teenage girl. While shopping, different demographics have different needs, preferences, and habits.

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Some shoppers feel more comfortable shopping in person. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing. Glossier did a great job of this with a pop-up they had in San Francisco in 2018.

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