Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings
Retail TouchPoints
OCTOBER 13, 2021
Signet expects to benefit from Diamonds Direct’s bridal offerings and high-touch shopping experience, which has made it a destination for younger, luxury-oriented bridal shoppers. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos. “I
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