Remove 2014 Remove Accessories Remove Consumer
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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers. AJ: It’s been incredible.

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Farm Rio CEO Fabio Barreto on how the brand’s bold approach is winning customers

Inside Retail

In 2014, German sportswear juggernaut Adidas approached the Brazilian company about a collaboration. But what is behind the US consumers love for this Brazilian brand? It all began with Adidas Farm Rio CEO Fabio Barreto told Inside Retail that the idea for international expansion began with a unique brand partnership.

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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

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How Aloha Collection is expanding through collabs and bricks-and-mortar

Inside Retail

Aloha Collection co-founders Heather Aiu and Rachael Leinaala Soares are hard at work spreading the spirit of ‘aloha’ to the rest of the world through their rapidly expanding accessories and lifestyle brand. IR : How has the industry changed since Aloha Collection first launched in 2014?

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Francesca’s blueprint for success: From childhood hobby to global brand

Inside Retail

But what makes Francesca more than just another direct-to-consumer brand is its multilayered approach to growth. In 2014, we discovered that selling jewellery alone wasn’t enough, said Hanna. So we solved that problem. Since launching our drag-and-drop component, our basket size has probably increased to $400, said Hanna Vasicek.

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Crocs VP on building a store worthy of a cultural phenomenon, the foam clog

Inside Retail

The store spans 72 square metres and is looking to become the ultimate Crocs destination, where its full range that targets a wide range of consumers is on display. billion in 2014. We havent shared next steps for retail expansion in Australia but plan to continue serving our consumers where they want to be shopping, concluded Sehgal.

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How China’s fragrance scene is reimagining luxury, heritage and global influence

Inside Retail

But beyond its scale, Notes Shanghai offered something more telling: a glimpse into how China’s fragrance industry is evolving from a passive consumer of foreign luxury into an assertive producer of cultural and commercial influence. As recently as 2014, Chinese consumers made up less than 1 per cent of global fragrance sales.

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