Global absorbent apparel brand Modibodi has appointed Kerry Cusack as its new executive director, effective July 31.

Cusack brings a wealth of experience across many sectors, having served as chief commercial officer at Alquemie Group and head of International Business for Retail Apparel Group, along with a career highlight of building and running her own apparel business – Bondi Bather Swimwear.

Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution.

“Modibodi has redefined leakproof apparel and created a business built on trust and authenticity, designing sustainable products with the needs of the consumer at their very heart whilst breaking stigmas and taboos,” said Cusack.

“It’s these values that attracted me to the brand and I am looking forward to building on Modibodi’s success and continuing to deliver strong growth globally.”

Commenting on the appointment, Caitlin Patterson, executive GM Retail Essity Australasia and Advisory Board member Modibodi, said Cusack is “perfectly placed” to develop the Modibodi brand to continue its stellar trajectory.

Founded in 2013 by Kristy Chong, Modibodi pioneered life-changing leakproof apparel for periods and incontinence including underwear, swimwear, activewear, and maternity wear. 

Chong stepped down as CEO after selling the brand to Swedish health company Essity for $140 million in July 2022.

The company currently operates an omnichannel business with sales via direct-to-consumer, retail, marketplaces, and through e-tailers.