Molson Coors sells Hooch, Hooper’s and Reef brands to distributor

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Independent drinks company Global Brands has bought Hooch, Hooper’s and Reef from Molson Coors, from whom it had licensed the brands since 2012.

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Steve Perez, chairman and founder of Global Brands, said: “We are delighted to welcome the Hooch, Hooper’s and Reef brands as fully fledged members of the Global Brands family.

“This will give us the opportunity to invest further into the brands with the added security of owning the equity.

“We re-launched Hooch in 2012, with new flavours and focus.

“Hooch is a staple of the RTD [ready-to-drink] category sold by major retailers and is a popular, well-loved brand.

“This deal will reinforce Global Brands’ position as the leading independent producer of RTD brands in the UK.”