2009 Marketing Outdoor 
Retail TouchPoints
MAY 10, 2021
Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. The outdoor brand will remain headquartered in the Seattle area, under the leadership of current President Damien Huang.
Inside Retail
AUGUST 11, 2022
Distillery Road Market (DRM) has revealed its new anchor tenant, Perentie Brewing Co, a $6 million brewery specialising in independently crafted lager beers with an adjoining set to open its pub next year. The post Distillery Road Market reveals $6 million anchor tenant appeared first on Inside Retail.
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Inside Retail
AUGUST 7, 2024
Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.
Retail TouchPoints
MARCH 23, 2022
Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. The success of Singles’ Day in China is no secret.
Retail TouchPoints
AUGUST 9, 2023
The revenue generated was strategically reinvested into a comprehensive range of enhanced services, including security, sanitation, arts support, events, marketing, parking and advocacy. Events and inventive marketing strategies were meticulously organized to promote the district’s vibrant atmosphere and attract more visitors.
Inside Retail
JULY 28, 2024
It’s no secret that athleisure and sportswear brands have witnessed notable growth in recent years, largely thanks to an increased interest in outdoor activities, like pickleball and tennis, post-pandemic. A century later the Olympics has become a spectacle for not only sportsmanship but for brand marketing.
Inside Retail
AUGUST 24, 2023
Meyer formerly served as Canadian online retailer The Bay’s chief customer officer, as well as chief marketing officer at The Iconic. Her designs have contributed materially to brand growth initiatives, particularly in furniture, outdoor and within the PB Apartment/small spaces collections,” Alber said.
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