Adidas Divests Reebok, Plans to Focus on Flagship Brand
Retail TouchPoints
FEBRUARY 16, 2021
Adidas initially acquired Reebok in 2006 and implemented the “Muscle Up” turnaround plan in 2016. More details on adidas’ strategic business plan through 2025 will be unveiled at the company’s virtual Investor and Media Day on March 10, 2021.
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