Pharmacy chain Direct Chemist Outlet has opened its 100th store – in Reservoir, Victoria.

Established in 2006, the retailer operates in both metropolitan and regional areas and sells a variety of health and beauty products and services.

The group’s acting GM, Irene Vergos, and managing pharmacist Loay Yousif cut the ribbon to commemorate the store.

To mark this milestone, the store also hosted an array of family-friendly activities and offered a range of discounts on healthcare and wellness products.

Direct Chemist Outlet director and pharmacist, Ian Tauman, said he is “overjoyed” at achieving the milestone, adding a commemorative event has been held to thank store owners and teams for their efforts.

• Further reading: Chemist Warehouse opens 500th store