New Balance opens its first ‘Grey Store’ in Asia Pacific
Inside Retail
DECEMBER 18, 2023
The store offers ‘Made in USA’ and ‘Made in UK’ collections as well as first access to new collabs and merchandise drops, with 80 per cent of the products available exclusively at the location. The Boston-based company has also launched a limited-edition fragrance range Distilled to commemorate the opening of its Galeries Grey Store.
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