Talking Retail Grocery and product news for independent retailers
The “Britain’s Most Loved Crisps” campaign includes a multi-million pound TV advert and digital advertising.
Fernando Kahane, senior marketing director for Walkers Snacks at brand owner PepsiCo, said: “We realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.
“We are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands.
“No matter how you enjoy your crisps, there really is a Walkers flavour for everyone, and we’re so pleased that consumers can now get their hands on many of our lines that they know and love.”
