Johnstons of Elgin, the luxury Scottish Cashmere and fine Woollens manufacturer, has launched its debut outlet store at Kildare Village in Ireland.  

The new Johnstons of Elgin boutique will employ 10 members of staff and span across 1,377 sq ft, stocking recent collections from the label’s flagship stores on Multrees Walk in Edinburgh and New Bond Street in London. Items featured in the boutique include timeless womenswear and menswear ranges, alongside luxurious textile accessories and woven home furnishings.  

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Established in 1797, Johnstons of Elgin is one of the last few remaining vertical mills in the UK still carrying out all the processes from raw Cashmere and fine Woollen fibres right through to the finished product. Across three centuries the family-run business has been committed sourcing the very best natural fibres and technology, working with expert craftspeople whose skills have been passed down through the generations to create timeless products that last a lifetime. 

Earlier this year, Johnstons of Elgin won the 2021 Queen’s Award for Enterprise for Sustainable Development, the world’s most prestigious business award, for its work to develop products that have a positive impact on the environment, society, and economy. 

George McNeil, Managing Director Retail at Johnstons of Elgin, said: “As our brand evolves, we have developed our retail presence and decided that Kildare Village was the ideal location for our first official retail outlet site. We are delighted to be working with Kildare Village, one of the most exclusive outlet villages in Europe, and look forward to taking our brand offering to Ireland.  

“Our products are made with the upmost care by a team of talented craftspeople at our mills in Elgin and Hawick and the store will stock a range of our luxury Cashmere and fine woolen items. I’m pleased that visitors to Kildare Village will now be able to discover our brand and the story of our rich Scottish heritage.” 

Rene Frion, Business Director of Kildare Village, commented: “Kildare Village offers a unique and evolving mix of brands, and we are thrilled to welcome Johnstons of Elgin. Our luxury shopping destination is delivering market-leading growth in the post COVID-19 environment, and we are confident the addition of the Johnstons of Elgin boutique will see this momentum continue.” 

The Johnstons of Elgin boutique opened on Friday 22nd October.