Red Bull makes latest summer flavour permanent addition

Red Bull Cactus Fruit, which was initially launched in March this year, will be permanently available from November in a 250ml can retailing at £1.35.

It will join existing Coconut Berry, Tropical and Red Editions.

The brand said Cactus Fruit drove category growth within the sports and energy category throughout summer 2021, with more than 1.5 million cans sold.

It said Cactus Fruit accounts for 29% of Red Bull Edition’s £7.3m value growth and is the second best-selling Edition behind the Red Edition.