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Boursin Plant-Based Garlic & Herbs will be available from February 2022 in a 130g resealable format, retailing at £3.
The launch will be supported by in-store and online activity.
The brand said 86% of plant-based meals are being eaten by non-vegans and dairy-free cheese alternatives are growing faster than dairy cheese.
The new launch offers a “delicious alternative for those seeking more plant-based options without compromising on indulgence or taste”.
Celina Leroyer, senior brand manager at Boursin, said: “The plant-based market has grown substantially in the past year, and Boursin Plant-Based has been developed following the identification of a gap in the market for speciality options.
“The launch fuels Boursin’s new product pipeline with products meeting ever-evolving consumer needs; delivering a brand-new taste experience for those seeking plant-based alternatives to cheese, Boursin Plant-Based delivers the delicious Boursin-inspired taste consumers know and love, without compromising on indulgence and delicious flavour.”
