Coca-Cola kicks off festive season with on-pack competition

The “Win a meal, give a meal” competition is offering shoppers the chance to win e-vouchers from Love2Shop, which can be used at supermarkets and restaurant chains.

For every entry, Coca-Cola will donate a meal to its long-term charity partner, FareShare, a charity set up to fight hunger and food waste by redistributing surplus food to frontline charities.

The competition is running across 2.7 million Christmas packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar, in plain and price-marked sharing bottles and multi-pack cans.

CCEP said sales of Coca-Cola Trademark sharing packs are up 11% across grocery and convenience – growth that is “expected to accelerate during the festive season, especially given Coca-Cola Zero Sugar is the fastest-growing cola in GB to-date this year”.

In the week leading up to Christmas 2020, the company said soft drink sales grew 19%, and sales across the CCEP portfolio grew by more than a third.

Martin Attock, vice-president commercial development at CCEP GB, said: “We know that a third of shoppers are already planning a bigger Christmas than usual as they reunite with family and friends, and with 130 years of heritage at Christmas time, Coca-Cola is the brand to help them make it happen.

“At the same time, we know there are people for whom Christmas is a particularly difficult time, and we want to support them too.

“Last Christmas CCEP’s soft drinks were the biggest contributor of soft drinks growth (54% category growth) with Coca-Cola Trademark taking the spot as the number one soft drink brand, making it a must-stock brand alongside other CCEP festive favourites including Schweppes and Appletiser.”