Applying the Blue Ocean Strategy to Going Global

©iStock/Viktoriia Fokina

Pawdel CEO Arrian Lim – who is a certified digital marketer [not sure what that is] – discusses how he jumped out of the box of traditional pet marketing, applied the Blue Ocean strategy theory, and created his own growing niche.

He says:

That’s where I think we created a whole new category, our Blue Ocean so to speak. We reframed our proposition for our target market from pet owners to pet parents. Our products aren’t just about fashion or utility. Pawdel is a lifestyle to nurture that humanized relationship with a wearable piece of love.

Read on to learn how Pawdel became a globally competitive pet lifestyle brand.  

"Trust me, you will never lack confidence if you study your business and do your homework. That path will open and will no longer be unknown," says Lim.