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Are You Ready to “Rethink Retail” at IRDC 2021 in Denver, Sept. 21-22?

When Experience is a Game Changer: A fireside chat with Toni Roeller of Dick’s Sporting Goods

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Join retail veteran Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (DSG), and VMSD Editor-in-Chief/Associate Publisher Jennifer Acevedo as they break down DSG’s immersive, hands-on, in-store experiences.

From climbing walls and hitting bays to two brand new concepts, the House of Sport and Public Lands, these innovative activations help engage shoppers deeply with the products they’re passionate about. See how this transformational strategy worked for DSG – and how it can work for you!

Register today for IRDC 2021 in Denver, Sept. 21-22!

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