Celebrations promotes year-round gifting and sharing

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Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round.

Celebrations TV advert

The campaign encourages party-goes, gift-givers and “celebrators of all ages” to “Bring the Whoop Whoop” and celebrate whatever the time of year.

The new ad features two identical twins opening two identical presents. The pair reveal two boxes of Celebrations, resulting in them celebrating by “whoop whooping” at each other.

The advert will run until the end of 2021 across TV, video-on-demand, YouTube, Instagram and Facebook, and is supported by in-store activity.

Cemre Cudal, senior brand manager for Celebrations, said: “Celebrations has become synonymous with Christmas and the holiday season.

“While this is brilliant, our new campaign looks to push the brand further into those other moments of joy and celebration.”

The Mars-owned brand plans to continue to promote the “all year round” message throughout 2022 and beyond.