Cadbury’s launches fifth Match & Win promotion with bigger prizes

By Éilis Cronin in Confectionery 23rd August 2021

Mondelēz International is kicking off its Cadbury Match & Win promotion for a fifth year, offering “bigger and better” prize bundles.

Shoppers will need to enter the batchcode and barcode from any Cadbury single, tablet, multi-pack or bag onto matchandwin.cadbury.com for a chance to win.

The entrant will then receive a predicted score for an upcoming game week which, if it matches the result, means a guaranteed win in the weekly draw.

New for this year, the brand is partnering with more football clubs – 19 in total – and is offering 10 winners the chance to win a pair of VIP tickets to matches for their choice (Aston Villa Women’s club excluded) as well as annual Sky TV packages.

There are also a further 500 pairs of match tickets to be won, as well as additional prizes including club shop vouchers.

The promotion will be supported by POS material, out-of-home advertising and digital and social media activity.