Burton’s on-pack promotion supports healthy lifestyles

The promotion will kick-off on 1 July across packs of Maryland Minis and Jammie Dodgers minis and run until until 23 September, offering shoppers the chance to win prizes including a new Fitbit Ace 3 watch and a “Kids Go Free” voucher for sports and leisure activities around the country.

Kate Needham, Burton’s Biscuit Co’s marketing director, said: “It is our mission to change that with return of our ‘Minis Get Moving’ on-pack promotion which highlights our ongoing commitment to promote the role of portion-controlled snacks as part of a healthy balanced diet and active lifestyle, helping families to get active in fun and accessible ways.”

“At less than 100 calories a bag, we know our Minis range appeals to parents in search of a permissible and convenient treat for the lunchbox or as an on-the-go snack.

“Last year the Minis Get Moving campaign saw more than 3.5 million promotional packs sold, resulting in a 44% increase in penetration, while enabling children to have fun and be active.”