Talking Retail Grocery and product news for independent retailers
The “Step into The Sunshine” campaign aims to drive awareness of its Carbon Neutral certification and drive relevancy and consideration of the brand.
The campaign is running across the brand’s 750ml range with a Carbon Neutral sticker on the front, supported by social media and influencer support, in-stream video and Spotify advertising and media partnerships.
Sustainable produced products are “important” for more than 45% of Lindeman’s consumers.
Ben Blake, head of marketing at Treasury Wine Estates, said: “We are aiming to recruit more environmentally conscious consumers to the wine category, and this is especially relevant to younger shoppers, who are becoming increasingly conscious of their everyday lifestyle habits.”
