One Stop steps up efforts to tailor orders to individual stores

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One Stop has introduced a new system that tries to supply each shop with products they need rather than a standardised selection.

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The refreshed point of sale (POS) system looks at each store’s sales data and tailors orders to what customers are buying.

The updating of the POS system has also helped to identify new products that customers want and One Stop has introduced new lines as a result.

These include almond and filtered milks, fresh avocados, raspberries and a wider range of children’s snacks.

Sam Watkins, head of product at One Stop, which operates independently but is a subsidiary of Tesco, said: “Creating a tailored approach for each allows us to maximise fresh sales and minimise waste in store, whilst offering customers exactly what they want across our portfolio of stores.

“This evolution – particularly in our fresh and chilled range – follows extensive research into what our customers want, which signals growth in these areas and demand for products which are healthier and readily available.

“Growing these sections and targeting stores in the way we have become a key part in our long-term business plan and the launch of the new product range and POS modernisation is our first step on that journey.”

Lucy Broome, head of retail, added that stocking the fresh foods that customers want is vital and that the chilled section “is possibly the hardest area of the store to get right”.

Dan Amin, a franchisee from One Stop in Bromwich, said: “The changes have been really well received in store and we’re getting lots of positive feedback.

“Customers can see the new range of products easily and the new POS gives the store a sophisticated look, that gives it a brighter feel inside.

“It gives a better-quality look to the products.”