Accolade Wines supports retailers with POS platform

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Accolade Wines has launched an online point-of-sale platform specifically designed to help independent retailers “capitalise on impulse wine purchases”.

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Accolade Advantage will offer free POS to retailers, initially highlighting best-selling lines across Hardys VR, Jam Shed and Echo Falls, shipped directly to the chosen store within 30 days of ordering.

Each pack includes wobblers, posters and shelf tags, and the Accolade Wines sales team will be on hand to speak with retailers to help them use the kits effectively.

Those that opt to sign up will also get email updates on new product releases and current wine trends.

The brand said the site offers a fast and easy way for independent stores to drive visibility of wine at point of purchase, whilst also helping to educate customers about wines so they can make an informed decision based on their tastes.

Retailers can access the platform online via www.accoladeadvantage.co.uk.

Wine is a “highly impulsive buying decision”, with only 13% of shoppers deciding exactly what wine to buy before entering the store, whilst 28% never intended to buy wine.

Tom Smith, marketing director at Accolade Wines, said: “We know wine is an impulse decision for many consumers, so there is a big opportunity for independent retailers to increase the chances of purchase in-store with eye-catching POS, which calls out big brands and adds excitement and theatre to their wine offering.

“Branded posters can help to engage potential customers from outside before they’ve even set foot in the store, whilst easily accessible wine knowledge means retailers can make confident recommendations to their customers.

“By offering POS and advice through Accolade Advantage, we believe this will drive the overall success of the wine category, as it will improve the wine shopping experience, thus increasing the likelihood of return visits and basket spend.

“We’re initially focussing on some of our best-selling products in the convenience channel, but we have plans to expand across the wider Accolade Wines portfolio and add further beneficial resources in the months ahead.”