Chris Walker, offline marketing manager at Nisa, said: “After Christmas, Easter is the largest retailing opportunity and it’s not just Easter but the whole of Spring that has now become a key trading period in the year.
“There is an abundance of NPD featured in our brochure, including a Nisa and Co-op exclusive, and these products should really drive excitement among shoppers and offer a point of difference to our partners.”
The brochure highlights what Nisa thinks retailers should stock and gives advice on products for early, mid and late Easter marketing.